We build VR, AR, WebXR, WebGL, spatial product showcases, and simulation-led applications where a normal website, video, or slide deck is not enough.
Headset applications we shipped for paying clients, and real-time 3D we build ourselves. Nothing here is a mock-up or a render: every clip is a running build. Press play on any of them.
A minute across the XR, real-time 3D and spatial work, if you only watch one thing.
Built for A2RL with Focal Point VR and shown at Yas Marina Circuit. The same experience shipped to headset, mobile, tablet and desktop PC from one build, which is the hard part. This is the main broadcast screen as a viewer sees it in VR.
Switching between live race cameras inside the VR experience, with the interaction design that makes it usable at speed.
A 3D twin of the track running beside the race, so a viewer can follow position and telemetry rather than guess at them.
A distracted-driving awareness experience on Meta Quest, commissioned by Myriad Global Media and rolled out to their end client’s head site, where dozens of employees took a turn in the headset at an internal safety event. Built in Unity with the Oculus SDK.
Our own browser 3D match engine: real-time rendering, camera work and broadcast overlays, running without a plugin or an install.
A navigable 3D conference world in the browser, built in Unity and shipped to WebGL for people with no headset and no patience for a download.
Seat-level views of a venue rendered live in the browser, the sort of real-time 3D that sits behind ticketing, hospitality and venue sales.
More detail on each: the A2RL VR app, VR safety training, the Simam XR engine and the rest of the case studies.
Anhydrous ammonia transfer — connecting and disconnecting a road tanker — built in Unity for PC VR and delivered for Nutrien Ag Solutions with Myriad Global Media. Train, practice and assess run from one signed-off procedure model.
The part worth reading is the assessment. Every check the trainee performs, or skips, comes back as structured competency data: did they read the wind sock, was the water tank inspected rather than glanced at, how far were the valves opened, and when. Not a completion tick.
XR should not be decoration. It should make something easier to understand, safer to practise, or more compelling to experience.
Let users practise hazards, procedures, and reactions in a controlled environment before facing real-world consequences.
Use spatial product demos, 3D interfaces, and guided scenes to help buyers or stakeholders understand what you offer.
Turn static decks, videos, or booths into interactive product experiences that people can explore and remember.
Create interactive stores, digital garments, product exploration, and branded environments for richer customer engagement.
Show a concept, site, system, or product in a shared digital space before full production investment.
Build interactive experiences that create participation instead of another one-way marketing asset.
This is a growing Simam Digital specialty: turning real-world capture into usable browser-based applications for agencies, property, construction, engineering, tourism, and product storytelling.
Tooling for agencies and teams that want to create, edit, present, and publish Gaussian splat scenes with more industry-focused controls.
Virtual tours and interactive viewers for spaces, products, and stakeholder presentations where still images are not enough.
Lead development on a first-of-its-kind autonomous racing VR experience delivered with Focal Point VR in the UAE and showcased at Yas Marina Circuit. The experience combined race presentation, multi-camera viewing, broadcast moments, telemetry storytelling, and VR interaction design.
Designed and built three practical driving scenarios: urban awareness, highway decision-making, and adverse weather response. The goal was safer behaviour through direct practice, not passive instruction.
Technical leadership on 3D fashion and virtual commerce foundations, including Unity development, WebGL delivery, UX flow, performance optimisation, and browser-based interactive experiences.
Spatial shop and immersive product concepts for teams exploring new ways to show products, onboard customers, and test digital engagement models.
These clips make the value clearer: people can practise, explore, and understand the experience rather than only reading about it.
Scenario-based headset training for urban, highway, and adverse weather conditions.
Spatial storytelling and immersive environments for cultural, educational, and location-based engagement.
Scenario practice, hazard recognition, guided onboarding, and performance review.
Browser-based product demos, 3D configurators, virtual spaces, and interactive explainers.
Virtual retail, digital fashion, product browsing, and customer-facing immersive stores.
Interactive demos that help teams validate concepts and align decision-makers.
We can help scope, prototype, and deliver a focused XR or WebGL pilot.