Immersive XR and spatial applications that explain, train, and engage.

We build VR, AR, WebXR, WebGL, spatial product showcases, and simulation-led applications where a normal website, video, or slide deck is not enough.

Spatial retail XR application
Spatial retail and product showcases
VR training and safety scenarios
Stakeholder demos and interactive presentations

Where XR makes business sense.

XR should not be decoration. It should make something easier to understand, safer to practise, or more compelling to experience.

Training high-risk decisions

Let users practise hazards, procedures, and reactions in a controlled environment before facing real-world consequences.

Explaining complex products

Use spatial product demos, 3D interfaces, and guided scenes to help buyers or stakeholders understand what you offer.

Replacing passive presentations

Turn static decks, videos, or booths into interactive product experiences that people can explore and remember.

Virtual retail and commerce

Create interactive stores, digital garments, product exploration, and branded environments for richer customer engagement.

Remote stakeholder alignment

Show a concept, site, system, or product in a shared digital space before full production investment.

Immersive campaigns

Build interactive experiences that create participation instead of another one-way marketing asset.

3D Gaussian, splat, and spatial tour applications.

This is a growing Simam Digital specialty: turning real-world capture into usable browser-based applications for agencies, property, construction, engineering, tourism, and product storytelling.

3D Gaussian sample

Highways England spatial capture sample

A browser-based 3D Gaussian / spatial viewer sample from infrastructure project work. Load the viewer here or open it in a new tab if your browser blocks embedded WebGL experiences.

Open Full Viewer
Infrastructure capture

From scan to usable spatial experience.

Gaussian splats and spatial viewers can turn real places into interactive browser experiences for stakeholder reviews, site context, construction planning, marketing, training, or public engagement.

3D GaussianInfrastructureWeb viewer
In development

Splat Studio and Editor

Tooling for agencies and teams that want to create, edit, present, and publish Gaussian splat scenes with more industry-focused controls.

Preview

Spatial Property and Product Viewers

Virtual tours and interactive viewers for spaces, products, and stakeholder presentations where still images are not enough.

Project proof.

Award-winning VR

A2RL Autonomous Racing VR

Lead development on a first-of-its-kind autonomous racing VR experience delivered with Focal Point VR in the UAE and showcased at Yas Marina Circuit. The experience combined race presentation, multi-camera viewing, broadcast moments, telemetry storytelling, and VR interaction design.

Safety simulation

VR Driving Safety Training

Designed and built three practical driving scenarios: urban awareness, highway decision-making, and adverse weather response. The goal was safer behaviour through direct practice, not passive instruction.

Fashion commerce

VLGE / Digital Village

Technical leadership on 3D fashion and virtual commerce foundations, including Unity development, WebGL delivery, UX flow, performance optimisation, and browser-based interactive experiences.

Spatial retail

XR Product Discovery

Spatial shop and immersive product concepts for teams exploring new ways to show products, onboard customers, and test digital engagement models.

Training and immersive proof in motion.

These clips make the value clearer: people can practise, explore, and understand the experience rather than only reading about it.

Training

VR Driving Safety Simulator

Scenario-based headset training for urban, highway, and adverse weather conditions.

Immersive experience

Virtual Heritage XR

Spatial storytelling and immersive environments for cultural, educational, and location-based engagement.

Application types we can build.

VR training apps

Scenario practice, hazard recognition, guided onboarding, and performance review.

WebXR/WebGL demos

Browser-based product demos, 3D configurators, virtual spaces, and interactive explainers.

Spatial commerce

Virtual retail, digital fashion, product browsing, and customer-facing immersive stores.

Stakeholder prototypes

Interactive demos that help teams validate concepts and align decision-makers.

Want to turn a concept into an interactive application?

We can help scope, prototype, and deliver a focused XR or WebGL pilot.

Request XR Demo