Simam Digital works on construction, infrastructure and site intelligence because its founder spent years building exactly that inside the organisations that run them. The first of these is Simam Digital’s own client work. The rest is the founder’s employment and contract history before the studio — companies he worked for, on projects belonging to their clients, which are not Simam Digital clients. Where an agency or studio held the relationship, it is named.
Magnopus Simam Digital client, 2026
A browser Gaussian-splat viewer of a live construction site, on a large construction programme.
- Built the viewer, and the pipeline behind it: footage in, splat out, imported into the application.
- It grew into a site activity system — role-based access, a GIS data processor, uploads and 3D overlays on the scene.
- Site teams use it daily.
Delivered by Simam Digital for Magnopus. The programme itself, its client and its location are covered by non-disclosure and are not named here.
Costain 2019–2021
Led a five-person XR team, reporting to the Director of Innovation.
- HS2 Euston — an app showing the site at each stage of construction.
- Highways England — M1, M4 and A30 scheme visualisation, and a VR tool for reviewing traffic-management proposals.
- Network Rail — the Meerkat VR simulator, which helped Costain win a Network Rail contract.
- HoloLens 2 — a prototype for monitoring Costain construction projects.
- Manchester Airport — baggage-handling familiarisation, a driving and handling safety simulator, and an airport operations concept model.
- Veolia — an operations simulation of a vitrification facility.
- A thermal-camera concept demo, built during the pandemic for a bid Costain won.
All of this was delivered for Costain, on its clients’ projects. None of these organisations is a Simam Digital client.
VLGE Technology Lead
Full-time contract, leading a team of ten.
- A browser brand platform built for L’Oréal, Lancôme and Chanel.
Delivered as VLGE’s technology lead, on VLGE’s client work.
Focal Point VR Broadcast
The A2RL live VR streaming application.
- Best Innovation Project, Broadcast Tech Innovation Awards 2024.
Built with Focal Point VR, who held the relationship.
Sky Prototypes
Unity XR prototypes for Sky Glass and Meta Quest.
- Premier League and Formula 1 concepts.
Vodafone via One City Global
Innovation prototypes and Quest training applications.
Avalara via Shiraz Creative, 2021
A virtual conference platform built during lockdown for the US tax-compliance software company.
- Developed and tested the Unity WebGL front end.
- Built and hosted the .NET API on AWS: authentication, content and data loading, and analytics storage.
N2O 2015–2019
Brand activations, as programmer and then lead programmer.
- Ben & Jerry’s (Unilever) in-store prize game — POPAI Gold Award 2017.
- Felix VR 360 video — FMBE Gold Award. His part was the prototypes and the VR advice.
- Cadbury (Mondelez) Easter cycling game, played on a sensor-fitted bike — lead programmer.
- Krups VR coffee-bean game — lead programmer.
- A Unilever VR forest for Google Cardboard, and work for Castrol.
Engage XR Titles
Shipped titles for PlayStation VR, SteamVR and Meta Quest.
Vu City Short contract
Migrated a Unity GIS urban-planning tool to a modern Unity version. That migration was the whole of the job.
