Most AI advice is written for companies that already have a technology team.
We build software for small and mid-sized businesses, and the same conversation kept happening at the start of every project. The owner knows AI matters. They have read the articles. What they cannot do is map any of it onto the specific, unglamorous work their business actually does — the quotes, the intake calls, the paperwork, the chasing. So we built the first hour of that conversation into an app and gave it away.
It starts from your work, not from the technology
The opening question is what industry you are in and what is slowing you down day to day. Not which model you want to use. The whole conversation runs from your operations outwards, which is the only direction that produces something usable.
It is comfortable saying “not this”
A useful adviser tells you which of your ideas is not worth doing. Ruling things out is most of the value in early AI planning, and it is the part a vendor demo will never give you.
It produces a playbook, not a report
The output is a practical sequence for your business: where to start, what to do first, what to leave alone this year. It reflects the detail you put in, so the more honestly you describe the mess, the more useful it gets.
Three steps, about twenty minutes.
Describe the business
Industry, rough size, and what eats the week. The starter prompts give you the shape — “we’re a law firm buried in paperwork and intake calls”, “I run an online store and customer support eats my week”, “I run a small coffee shop and we’re drowning in DMs”.
Work through the bottlenecks
It asks follow-up questions about how the work actually flows, where the information lives and who has to approve what. This is the part that separates a real recommendation from a generic one.
Take the playbook away
You end with a specific starting point rather than a list of tools. Bring it back to the readiness assessment to sanity-check whether the foundations are in place, or to us if you want it built.
Sign-in is required so your conversation and playbook persist between sessions. Free accounts include 40 messages a day, which comfortably covers a full first strategy conversation. The app is actively in development, so expect it to keep improving.
Built for businesses without a technology function.
If you have a CTO and a data team, this will be too basic for you and you should read the AI strategy roadmap instead. If you are the person who ends up owning every technology decision on top of running the business, it was written for you.
Typical starting points
Professional services drowning in intake and document work. Retail and e-commerce where support volume outgrew the team. Trades and contractors losing time to quoting and scheduling. Manufacturing and logistics with data spread across four systems that disagree.
Free to use. No obligation to buy anything from us afterwards, and no email capture wall in front of it.
Start freeWhat it will not do.
Worth stating plainly, because an adviser that oversells itself is exactly the problem this was built to avoid.
It will not see your data
It works from what you tell it. It cannot inspect your systems, so it cannot tell you whether your data is genuinely usable. That question is what the data dimension of the readiness assessment is for.
It is not legal or compliance advice
It will flag where UK GDPR, the EU AI Act or UAE data protection law are likely to apply to what you are describing. It is not a substitute for advice from someone qualified to give it, particularly for high-risk systems.
It will not quote you
It can help you shape what you need. It cannot price a build, because pricing depends on scope detail that a conversation does not surface. Our figures are published on the pricing page if you want the range.
It cannot do the change management
The hardest part of AI adoption is people, and no chat interface fixes that. What it can do is make sure you have a defensible plan before you ask your team to change how they work.
About the Hub.
Is it really free?
Yes. Free accounts include 40 messages a day, enough for a full first strategy conversation. Sign-in exists so your conversation and playbook are saved between sessions, not to gate the value behind an email capture.
Who built it?
We did. Simam Digital is a founder-led product engineering studio in Wakefield, United Kingdom. The Hub is one of our own live products, built with the same stack we use for client work — you can see the rest of them on the platforms section.
Do I have to buy anything afterwards?
No, and there is no follow-up sequence waiting for you. The Hub is free, the readiness assessment is free, and the AI Readiness Checklist PDF is a direct download with no form in front of it.
What if I would rather just talk to someone?
Entirely reasonable. An Idea Validation Sprint is £495 for a 90-minute working session, a feasibility review, an architecture outline and a budget estimate. Or just send us a brief and we will tell you whether it is worth a conversation.
Used the Hub and want the thing built?
Bring the playbook. We build AI features, assistants, automations, dashboards and full products — and we will tell you if we think you are not ready yet.
Where to go next.
AI readiness assessment
Score your business across seven dimensions in five minutes and find out which gap to close first.
Start scoring GuideAI strategy for SMEs
The one-page plan, the four-quarter roadmap, build-versus-buy, and what it honestly costs.
Read ServicesAI and automation services
What we build: assistants, document processing, internal tools, dashboards and AI-assisted operations software.
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