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Selected work

Twelve builds you can open right now.

Immersive media, destination and culture experiences, and applied AI — built by the studio as working research, every one live in the browser. Each is shown with the business question it was built to answer.

12Builds
8Live tools
3Disciplines
2Languages
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Independent Simam Digital studio work. Projects marked Concept are published as demonstrations. References to Expo 2030, King Salman Park, Vision 2030 and related programmes, and to any club or venue shown, are illustrative and imply no affiliation with or endorsement by those organisations.

01

Immersive media and XR

Headset-grade experiences delivered as a web link, not a store download.

LiveWebXR · immersive mediaimmersive.simamdigital.com

Simam Immerse

A headset-grade media player that arrives as a link. A browser-delivered immersive cinema: a spatial lobby you walk through, a catalogue of 360° and 180° titles, sport and streaming channels, and true WebXR. The same build runs on Meta Quest and Apple Vision Pro, updates on reload, and needs no store submission.

Built to demonstrate

Prove that immersive video can be distributed like a film — as a URL — instead of as a native app behind a store review and an install.

  • No install, no store cycle: an immersive title ships as a link and updates on reload
  • One build reaches Quest, Vision Pro and the desktop browser via the WebXR standard
  • Spatial UI rendered as real GPU layout, not textured quads — text stays legible in-headset
  • Fully interactive on a flat screen too, so the catalogue still works without a headset
Open Simam Immerse
Simam Immerse spatial lobby: a curved catalogue panel of immersive titles inside a 3D gallery
LivePhotorealistic 3D · sport3dstadium.simamdigital.com

Stadium Viewer

Every major football ground, explorable in photorealistic 3D. A cinematic field guide to the world’s football stadiums built on Google’s photorealistic 3D tiles: guided orbit and broadcast camera presets, club dossiers, matchday and news panels, an AI stadium guide, a privacy-preserving live fan layer, and a WebXR mode that streams the same real tiles into a headset.

Built to demonstrate

Show that a venue experience can scale to hundreds of grounds without a bespoke 3D production for each one — and still support live, social and immersive features.

  • Hundreds of venues covered with no per-stadium modelling cost
  • Broadcast-style camera presets that make a ground legible in seconds
  • A live fan leaderboard that never stores a visitor IP address
  • Zero install: the same URL serves phone, desktop and headset
Open Stadium Viewer
Stadium Viewer: photorealistic 3D aerial of the Emirates Stadium with club selector and camera HUD
02

Expo, culture and destinations

Places explained before you can visit them — heritage, expo sites and giga-projects.

ConceptDestination storytellingexpo-2030-app.simamdigital.com

Expo 2030 Explorer

A world expo, told as a cinematic journey. An immersive scrolling narrative through a proposed Riyadh Expo site: rendered pavilion environments, a countdown to opening day, and a guided sequence that carries a visitor from the title card into the architecture.

Built to demonstrate

Demonstrate the pre-opening story layer a host city needs — something that sells the ambition of a site years before anyone can walk it.

  • Builds public anticipation while the venue is still a construction programme
  • A press- and investor-ready experience that lives at a shareable URL
  • Cinematic sequencing that holds attention far longer than a render gallery
  • Labels itself an independent concept, so nothing misrepresents the official programme
Open Expo 2030 Explorer
Expo 2030 Explorer: rendered pavilion courtyard at dusk with patterned facades and visitors
ConceptSpatial AI · operationsexpo-wayfinder.simamdigital.com

Expo Smart Wayfinder

Natural-language wayfinding and a predictive crowd simulator. An operations twin for a six million square metre expo site: a GIS floor view with satellite, hybrid and hologram blends, live crowd heatmaps, walkway and shuttle layers, natural-language routing (“take me to the UK Pavilion avoiding stairs”), and a predictive engine that models capacity overflows, transport bottlenecks and emergency protocols.

Built to demonstrate

Show the visitor-experience and control-room layer a major venue needs on opening day — routing, queue relief and scenario planning on one screen.

  • Step-free and shaded routing answers accessibility and heat questions directly
  • Crowd heatmaps and wait times let operators intervene before a queue becomes an incident
  • Scenario presets model pavilion overflow and heatwave rerouting before they happen
  • Natural language replaces menu-diving for visitors who do not know the site
Open Expo Smart Wayfinder
Expo Smart Wayfinder: GIS masterplan with crowd heatmap, pavilion wait times and AI routing panel
LiveCultural storytelling · 5 languagesheritage.simamdigital.com

Heritage Exhibitions

Five UNESCO-listed places, rebuilt as galleries you can walk through. A cinematic digital exhibition of Saudi Arabia’s five World Heritage sites — Hegra, At-Turaif, Jubbah, Al-Ahsa and Rijal Almaa — each a two-room gallery of eight works. Documentary photographs sit beside viewpoint-matched reconstructions, honestly labelled as interpretation rather than record, in English, Arabic, Chinese, Hindi and Spanish.

Built to demonstrate

Show how a tourism board or cultural authority can publish world-class heritage storytelling straight to the browser — no app, no headset, no queue.

  • Global pre-visit engagement in five languages, including Arabic and Chinese
  • A respectful reconstruction method: every generated view is labelled as interpretation
  • Identical experience on a phone, a desktop and a gallery screen
  • Sound and motion controls that adapt to visitor preference and accessibility needs
Open Heritage Exhibitions
Heritage Exhibitions: At-Turaif gallery showing a reconstruction and photograph of Najdi earthen architecture
Concept3D museum expo · WebGL, AR & VRqafila.simamdigital.com

Qafila 3D Expo

A complete 3D museum and heritage expo, sold before it is built. A full expo experience published as a working concept: a bilingual event site wrapped around a real-time 3D collection. Artifacts are inspectable in the browser with a switchable renderer — PlayCanvas PBR or 8K Gaussian splatting — museum lighting presets, exploded views, AR passthrough and VR modes, an AI curator, then-and-now sliders, a floor plan and an exhibitor journey.

Built to demonstrate

Prove the entire expo pipeline — capture, restore, exhibit, sell — so organisers and sponsors can see the product before a venue is ever booked.

  • A sponsor and exhibitor sales tool: brochure, floor plan, private tours, register-interest flow
  • Museum-grade artifact viewing in the browser, with AR and VR for on-site kiosks
  • An AI curator and audio guide that carry explanation without extra staffing
  • One asset pipeline serves the website, the kiosks and the headsets
Open Qafila 3D Expo
Qafila 3D Expo landing page: Saudi Arabia’s premier 3D museum and heritage expo
LiveLiving maps · venues & citiesmiragemaps.simamdigital.com

MirageMaps MENA

A living map for expo sites and giga-projects. An interactive wayfinding and storytelling twin for MENA venues — expo masterplans and city landmark maps for Riyadh, Abu Dhabi and Dubai — rendered as a 3D isometric plan that switches between digital twin, shade heatmap and analytics views, with guided story tours, smart queues, an expo passport and AI wayfinding, fully bilingual.

Built to demonstrate

Demonstrate the visitor-experience layer a destination needs on day one — wayfinding, queue relief and sponsored storytelling on one screen.

  • Wayfinding with walk times, smart queues and transit — fewer lost visitors, shorter lines
  • Guided story overlays that raise dwell time and give sponsors a narrative placement
  • An operator view: analytics, shade heatmaps and capacity at a glance
  • English and Arabic throughout, with new site maps synthesised on demand
Open MirageMaps MENA
MirageMaps Riyadh city view: landmarks, metro lines and live points of interest over an aerial map
ConceptGiga-project · kiosk-readyksapark.simamdigital.com

King Salman Park Showcase

The world’s largest urban park, explorable before it opens. A destination showcase built around Riyadh’s 16.7 km² Vision 2030 flagship. Visitors explore interactive WebGL biospheres with time-of-day lighting from desert dawn to illuminated night, live ecology telemetry — thermal drop, species registries, soil strata — the Royal Arts Complex, the tunnel system and the full master plan, with a kiosk mode and complete Arabic support.

Built to demonstrate

Show how a giga-project communicates scale, ecology and progress to the public, investors and press — years before the gates open.

  • An interactive master plan that makes 16.7 km² legible in one screen
  • Ecology telemetry that turns engineering data into a public story
  • Kiosk mode built for visitor centres, sales suites and event stands
  • Browser-based and bilingual — shareable as a link, deployable as an installation
Open King Salman Park Showcase
King Salman Park showcase: hero view over Riyadh with investment, area and tree-planting statistics
03

AI and spatial intelligence

Decision tools, research and spatial software the studio runs in the open.

LiveSME tooling · freeai-assessment.simamdigital.com

AI Readiness Assessment

A readiness score in five minutes, with no email field in the way. Twenty questions about how a business actually runs, returning a readiness score across six areas and a personalised action plan — the technologies, resources and next steps. Sitting alongside it are nine more free decision tools: ROI, cost, policy, jargon and use-case finders.

Built to demonstrate

Prove that useful advice given away without a lead-capture gate builds more trust — and more qualified enquiries — than gating it ever did.

  • No sign-up and no email wall: results are delivered before any account is offered
  • Six-dimension scoring that tells an SME where it actually stands, not just a number
  • Covers UK GDPR, the EU AI Act and UAE data protection in the guidance
  • Ten free tools that make the studio discoverable to businesses not yet ready to buy
Open AI Readiness Assessment
AI Readiness Assessment: free five-minute readiness questionnaire with no sign-up required
LiveSME strategy · freeaihub.simamdigital.com

AI Strategy Hub

An AI adoption adviser that costs us nothing to run. Eleven strategy tools for SMEs — readiness, ROI, roadmap, app architect, framework explorer — with regional playbooks across eight markets and a scheduled weekly digest. Built on a bring-your-own-key architecture, so inference cost does not scale with usage.

Built to demonstrate

Show that a genuinely useful AI platform can be given away at zero marginal cost, if the architecture decisions are made in the right order.

  • Eleven tools that take an SME from “should we?” to a costed quarterly roadmap
  • Bring-your-own-key: no inference bill that grows with every new visitor
  • Regional playbooks across eight markets rather than one Western default
  • A scheduled content pipeline that keeps it current without manual editing
Open AI Strategy Hub
AI Strategy Hub dashboard with strategy tools, regional playbooks and the weekly digest
LiveResearch divisionlab.simamdigital.com

Simam AI Lab

The research division, published in the open. Simam Digital’s applied research arm: research notes, publications and an active-cycle index covering applied AI, XR and spatial intelligence for industry, infrastructure and public systems — work published as it develops rather than after it is finished.

Built to demonstrate

Establish credibility the way a research group does — by showing the working, on a schedule, in public.

  • Published research notes give prospective clients evidence rather than claims
  • An active-cycle model that shows the studio is working now, not archiving 2023
  • A collaboration route for partners, universities and public bodies
  • Positions the studio for research-led and grant-funded engagements
Open Simam AI Lab
Simam AI Lab: mission statement over a rendered network sphere, with research navigation
LiveGIS & CAD · browser toolinggis.simamdigital.com

GeoCad GIS

A CAD and spatial workbench that runs in a browser tab. Import DXF, DWG, CSV or GeoJSON and overlay it on vector, satellite or terrain basemaps. A full measurement and drawing suite — distance, area, buffer, elevation profile, snap-to-grid, vertex and midpoint snapping, ortho constraint — plus layer management, PDF export and a standards copilot for OGC and CAD specifications.

Built to demonstrate

Prove that survey and planning teams can review, measure and mark up spatial data without a desktop GIS licence or an install.

  • Opens DXF, DWG, CSV and GeoJSON with no desktop GIS licence involved
  • Real CAD constraints — snapping, ortho, buffers, elevation profiles — not a viewer
  • Shareable as a URL, so a site team and an office team see the same drawing
  • PDF and report export for the parts of the process that still need paper
Open GeoCad GIS
GeoCad GIS workbench: CAD drawing and measurement tools over a vector basemap with layer panels

Want one of these built for your own market?

Every project on this page went from brief to live URL inside our own studio — capture, 3D, interface and story. We can do the same against your venue, your sector and your opening date.

Send a project brief See sprint options