Fifteen builds you can open right now.

Simam Immerse

A headset-grade media player that arrives as a link. A browser-delivered immersive cinema: a spatial lobby you walk through, a catalogue of 360° and 180° titles, sport and streaming channels, and true WebXR. The same build runs on Meta Quest and Apple Vision Pro, updates on reload, and needs no store submission.

• No install, no store cycle: an immersive title ships as a link and updates on reload
• One build reaches Quest, Vision Pro and the desktop browser via the WebXR standard
• Spatial UI rendered as real GPU layout, not textured quads — text stays legible in-headset
• Fully interactive on a flat screen too, so the catalogue still works without a headset

Stadium Viewer

Every major football ground, explorable in photorealistic 3D. A cinematic field guide to the world’s football stadiums built on Google’s photorealistic 3D tiles: guided orbit and broadcast camera presets, club dossiers, matchday and news panels, an AI stadium guide, a privacy-preserving live fan layer, and a WebXR mode that streams the same real tiles into a headset.

• Hundreds of venues covered with no per-stadium modelling cost
• Broadcast-style camera presets that make a ground legible in seconds
• A live fan leaderboard that never stores a visitor IP address
• Zero install: the same URL serves phone, desktop and headset

Expo 2030 Explorer

A world expo, told as a cinematic journey. An immersive scrolling narrative through a proposed Riyadh Expo site: rendered pavilion environments, a countdown to opening day, and a guided sequence that carries a visitor from the title card into the architecture.

• Builds public anticipation while the venue is still a construction programme
• A press- and investor-ready experience that lives at a shareable URL
• Cinematic sequencing that holds attention far longer than a render gallery
• Labels itself an independent concept, so nothing misrepresents the official programme

Expo Smart Wayfinder

Natural-language wayfinding and a predictive crowd simulator. An operations twin for a six million square metre expo site: a GIS floor view with satellite, hybrid and hologram blends, live crowd heatmaps, walkway and shuttle layers, natural-language routing (“take me to the UK Pavilion avoiding stairs”), and a predictive engine that models capacity overflows, transport bottlenecks and emergency protocols.

• Step-free and shaded routing answers accessibility and heat questions directly
• Crowd heatmaps and wait times let operators intervene before a queue becomes an incident
• Scenario presets model pavilion overflow and heatwave rerouting before they happen
• Natural language replaces menu-diving for visitors who do not know the site

Heritage Exhibitions

Five UNESCO-listed places, rebuilt as galleries you can walk through. A cinematic digital exhibition of Saudi Arabia’s five World Heritage sites — Hegra, At-Turaif, Jubbah, Al-Ahsa and Rijal Almaa — each a two-room gallery of eight works. Documentary photographs sit beside viewpoint-matched reconstructions, honestly labelled as interpretation rather than record, in English, Arabic, Chinese, Hindi and Spanish.

• Global pre-visit engagement in five languages, including Arabic and Chinese
• A respectful reconstruction method: every generated view is labelled as interpretation
• Identical experience on a phone, a desktop and a gallery screen
• Sound and motion controls that adapt to visitor preference and accessibility needs

Qafila 3D Expo

A complete 3D museum and heritage expo, sold before it is built. A full expo experience published as a working concept: a bilingual event site wrapped around a real-time 3D collection. Artifacts are inspectable in the browser with a switchable renderer — PlayCanvas PBR or 8K Gaussian splatting — museum lighting presets, exploded views, AR passthrough and VR modes, an AI curator, then-and-now sliders, a floor plan and an exhibitor journey.

• A sponsor and exhibitor sales tool: brochure, floor plan, private tours, register-interest flow
• Museum-grade artifact viewing in the browser, with AR and VR for on-site kiosks
• An AI curator and audio guide that carry explanation without extra staffing
• One asset pipeline serves the website, the kiosks and the headsets

MirageMaps MENA

A living map for expo sites and giga-projects. An interactive wayfinding and storytelling twin for MENA venues — expo masterplans and city landmark maps for Riyadh, Abu Dhabi and Dubai — rendered as a 3D isometric plan that switches between digital twin, shade heatmap and analytics views, with guided story tours, smart queues, an expo passport and AI wayfinding, fully bilingual.

• Wayfinding with walk times, smart queues and transit — fewer lost visitors, shorter lines
• Guided story overlays that raise dwell time and give sponsors a narrative placement
• An operator view: analytics, shade heatmaps and capacity at a glance
• English and Arabic throughout, with new site maps synthesised on demand

King Salman Park Showcase

The world’s largest urban park, explorable before it opens. A destination showcase built around Riyadh’s 16.7 km² Vision 2030 flagship. Visitors explore interactive WebGL biospheres with time-of-day lighting from desert dawn to illuminated night, live ecology telemetry — thermal drop, species registries, soil strata — the Royal Arts Complex, the tunnel system and the full master plan, with a kiosk mode and complete Arabic support.

• An interactive master plan that makes 16.7 km² legible in one screen
• Ecology telemetry that turns engineering data into a public story
• Kiosk mode built for visitor centres, sales suites and event stands
• Browser-based and bilingual — shareable as a link, deployable as an installation

AI Readiness Assessment

A readiness score in five minutes, with no email field in the way. Twenty questions about how a business actually runs, returning a readiness score across six areas and a personalised action plan — the technologies, resources and next steps. Sitting alongside it are nine more free decision tools: ROI, cost, policy, jargon and use-case finders.

• No sign-up and no email wall: results are delivered before any account is offered
• Six-dimension scoring that tells an SME where it actually stands, not just a number
• Covers UK GDPR, the EU AI Act and UAE data protection in the guidance
• Ten free tools that make the studio discoverable to businesses not yet ready to buy

AI Strategy Hub

An AI adoption adviser that costs us nothing to run. Eleven strategy tools for SMEs — readiness, ROI, roadmap, app architect, framework explorer — with regional playbooks across eight markets and a scheduled weekly digest. Built on a bring-your-own-key architecture, so inference cost does not scale with usage.

• Eleven tools that take an SME from “should we?” to a costed quarterly roadmap
• Bring-your-own-key: no inference bill that grows with every new visitor
• Regional playbooks across eight markets rather than one Western default
• A scheduled content pipeline that keeps it current without manual editing

Simam AI Lab

The research division, published in the open. Simam Digital’s applied research arm: research notes, publications and an active-cycle index covering applied AI, XR and spatial intelligence for industry, infrastructure and public systems — work published as it develops rather than after it is finished.

• Published research notes give prospective clients evidence rather than claims
• An active-cycle model that shows the studio is working now, not archiving 2023
• A collaboration route for partners, universities and public bodies
• Positions the studio for research-led and grant-funded engagements

GeoCad GIS

A CAD and spatial workbench that runs in a browser tab. Import DXF, DWG, CSV or GeoJSON and overlay it on vector, satellite or terrain basemaps. A full measurement and drawing suite — distance, area, buffer, elevation profile, snap-to-grid, vertex and midpoint snapping, ortho constraint — plus layer management, PDF export and a standards copilot for OGC and CAD specifications.

• Opens DXF, DWG, CSV and GeoJSON with no desktop GIS licence involved
• Real CAD constraints — snapping, ortho, buffers, elevation profiles — not a viewer
• Shareable as a URL, so a site team and an office team see the same drawing
• PDF and report export for the parts of the process that still need paper

NHS Digital Twin

A whole health service on one screen, from the country to the corridor. A national operations console covering 87 sites: fly from a 3D map of the estate to a single hospital in photorealistic detail, then step inside to a live floor plan where staff, patients, porters and equipment are moving. Occupancy, escalation level, A&E waits and handover delay are carried the whole way down, and you can ask the console questions in plain language.

• One continuous zoom from a national estate view to a named bed in a named room, with no tool switch and no loss of context
• Every site resolved against authoritative location data, so the camera lands on the real building rather than a hand-typed coordinate a few streets away
• A what-if planner that re-runs a winter surge or a major incident through the same engine as the live view, and returns a staffing recommendation rather than a chart
• Decision support that will argue with you: it shows when the nearest emergency department is the wrong one because it is saturated, and what the diversion buys in minutes
• An integration and assurance console stating plainly how a real deployment would connect, and which clinical-safety standards it would have to meet

Independent concept · not NHS-affiliated · simulated data

MediBase

A whole general practice on one morning screen. A UK primary-care operations platform: a front door that pulls app, telephone and online-form demand into one routed queue, then triage, appointments, the patient register, care records, the clinical inbox, prescribing safety, quality and compliance, and integrated-care handoffs. The same build reshapes itself for a GP partner, a practice nurse, a pharmacist and a practice manager.

• Risk-first triage: requests ordered by clinical risk and due time, never by arrival order
• One front door for app, telephone and online-form demand, each with a routing checklist and an accountable owner
• Access auditing and assurance evidence gathered continuously as staff work, not reconstructed at review time
• Role-shaped views, so a pharmacist and a practice manager open the same platform onto different work

SympliCare

Ward coordination with an AI layer that drafts and never decides. An acute-medicine care coordination workspace: smartcard-style role sign-in, a ward overview scored on acuity, triage queue, ward round, handover readiness, bed state and escalations, with a clinical operations agent alongside. The agent reads ward context and prepares structured drafts — and is deliberately built so that it cannot do anything else.

• Draft-only by construction: the agent has typed tools for reading and drafting, and none for diagnosing, prescribing or changing status
• Human confirmation required before anything is written, with the governance audit entry made after review rather than before
• Role-gated access throughout, so what a bed manager sees differs from what a consultant sees
• Built on clinical standards — acuity scoring and HL7 admission messaging — instead of a bespoke data model

Independent concept · not NHS-affiliated · fictional patient data