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Nine free AI tools, and not one email field in the way.

Most agency lead magnets gate a thin PDF behind a form. We wanted the opposite: give away genuinely useful tools with no sign-up and no friction, and let the usefulness do the qualifying. Someone who completes a readiness assessment and reads their action plan has already told us their gaps and their priorities — which is a far better start than an email address.

Try the free tools About the readiness score

Nine tools · readiness, ROI, cost, use cases, policy, privacy, jargon

No sign-up · nothing is gated, no email is requested to see a result

Runs in your browser · your answers never leave it

Zero runtime AI cost · free to operate at any traffic level

Written for non-technical owners · every screen ends with a next step

Product walkthrough

What a visitor actually gets.

Every frame below is a real screenshot of the live tools, captured on 18 August 2026. The readiness result is a genuine completed run, driven through all twenty questions.

A completed AI readiness assessment showing a score of 66 out of 100 and six areas ordered by priority — A real completed run. The score ring, the verdict, and six areas ordered by what has most to gain — not alphabetically, and not by score.

An AI readiness assessment question with a six-segment progress meter — The six-segment progress meter calibrates as you answer, so you can always see which area you are in and how much is left.

AI ROI calculator estimating annual saving, payback period and three-year value — The ROI calculator commits to a number, a payback period and a three-year value — and shows which task each pound came from.

A red, amber and green UK GDPR safety check for putting business data into AI tools — “Can I put this into AI?” answers the question people are actually nervous about, in traffic lights, against UK GDPR.

AI policy generator producing a starter acceptable-use policy and governance checklist — The policy generator hands back something a business owner can circulate on Monday morning.

What this proves: a lead magnet does not have to trade usefulness for reach. Removing the form wall means far more people reach the value — and the value is where trust is actually built.

The brief.

UK SMEs know AI matters. Very few know where they stand, what it is worth, or whether what they are about to do is legal.

Problem

Nobody knows where they stand

“Are we behind?” is a feeling, not a starting point. Without a score against named areas there is nothing to prioritise and nothing to argue about at a management meeting.

Problem

The useful material is gated

Most agency lead magnets put a thin PDF behind an email form. The form filters out most of the people who would have found the value, which is exactly backwards.

Problem

The real fear is legal, not technical

The question business owners actually ask is whether pasting a customer list into a chatbot will get them in trouble. Almost nothing answers that in plain English against UK law.

What shipped

Nine interlocking tools.

Each one is written for a non-technical business owner: no jargon that is not immediately unpacked, and every screen ends with something concrete to do next.

How ready is your business for AI?

AI Readiness Assessment

Twenty plain-English questions produce a score across six areas — strategy, data, tools, skills, process and governance — then a prioritised action plan with concrete next steps per area.

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What could automation save you?

AI ROI Calculator

Add the tasks that eat your team’s week and get an estimated annual saving, payback period and three-year value, exportable as a PDF estimate.

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Where should you start with AI?

AI Use-Case Finder

Pick an industry and the team you want to help, and get a ranked shortlist of opportunities scored on impact against effort.

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AI terms, in plain English

AI Jargon Buster

A searchable glossary across six categories, each term carrying a plain analogy and a line on why it matters to your business rather than a dictionary definition.

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Generative, predictive, agentic — or none?

Which AI Do You Need?

A goal-picker that tallies to a best-fit recommendation across the four types, with what to watch for and a concrete first step.

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Use AI safely and responsibly

AI Policy Generator

Answer a few questions and generate a starter acceptable-use policy and governance checklist you can circulate to your team.

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A red, amber or green privacy check

Can I Put This Into AI?

Before anyone pastes customer data or staff records into a chatbot: a plain-English verdict grounded in UK GDPR, with what to do instead.

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What will AI actually cost you?

AI Cost Estimator

Pick the tools under consideration and a team size for an indicative monthly and yearly cost, with per-seat, usage-based and bring-your-own-key pricing explained plainly.

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Never stare at a blank box again

AI Prompt Builder

Ready-to-use prompts for everyday business tasks — job ads, customer replies, social posts, meeting notes.

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The engineering that makes it hold up.

Four decisions do most of the work here, and each one is the reason a later problem never happened.

A registry-driven spine

Adding a tool is a data entry, a component and a route. Nothing else.

Every tool inherits the same page shape: an SEO hero, the interactive body, share buttons, cross-links to the other tools and one consistent call to action. That is why nine tools feel like one product rather than nine microsites — and why the tenth will ship faster than the ninth. The brief for this project described five tools; nine are live, which is the spine doing its job.

Zero runtime AI cost

Everything runs client-side. There are no model calls at runtime.

That makes the suite fast, free to operate at any traffic level, and private — a user’s answers never leave their browser. A lead magnet that costs nothing per visitor is one you can promote without watching a meter. It also means the privacy claim on the GDPR checker is structurally true rather than a policy promise.

Built to be found

Per-tool metadata, a hub that interlinks everything, and copy written as the questions people actually type.

The tools are named after the question, not the technology: “Where should you start with AI?” rather than “capability matrix”. Each tool page is a landing page in its own right and links laterally to the others, so arriving on any one of them leads to the rest.

A motion language, not motion decoration

One visual through-line: the readiness gauge.

The score ring, the six area bars and the progress meter all fill up, so the assessment visibly calibrates as you answer and the result screen completes a gesture the form already started. It reads as polished rather than templated, and it respects reduced-motion preferences completely.

AI use-case finder ranking opportunities by impact against effort

Searchable AI jargon glossary explaining terms in plain English

Which AI do you need: a goal-picker across generative, predictive and agentic AI

AI cost estimator comparing per-seat, usage-based and bring-your-own-key pricing

Why it works as a lead magnet.

The commercial argument is not that the tools are free. It is that free, ungated and genuinely useful changes who arrives and what they already know.

Reach

No form wall

Far more people reach the value, and the value is where trust is built. A visitor who never got past a form learned nothing about whether we are any good.

Compounding

Genuinely useful things get shared

People send these to a colleague and come back to them, so the suite keeps working without ad spend. That is only true if the tool is worth the send.

Qualification

It qualifies itself

Someone who completes the readiness assessment and reads their action plan has already articulated their gaps and priorities. The soft call to action lands on a warm, informed reader — and hands them on to the deeper strategy platform.

Honest limits

What this does and does not do.

These are decision aids, not advice, and the difference matters enough to say plainly.

Limit

These are estimates, not advice

The ROI and cost tools produce an estimate from the figures you enter. That is not financial, legal or tax advice, and it is not a quotation. No investment or hiring decision should rest on a tool result alone.

Limit

The GDPR check is a first filter

The red, amber and green verdict is a plain-English starting point grounded in UK GDPR. It is designed to stop an obvious mistake, not to replace your DPO or your solicitor on a genuinely borderline case.

Limit

No usage figures are published here

We can evidence what the tools do and how they are built. We are not publishing traffic, completion or conversion numbers, and we would rather say so than imply figures we have not shown you.

Where this leads

The step up from the free tools.

Someone who has run the readiness assessment and wants to plan a whole transformation programme needs more than a score. The Simam AI Strategy Hub is the deeper platform: regional market data across eight markets, grant routes, roadmap and architecture tooling, and token cost modelling. It is also free, and it is where the free tools deliberately hand off.

Read the AI Strategy Hub case study Open the Strategy Hub

Case study decision record

The commercial case, in one view.

A concise record of what the project set out to prove, the evidence available today, and the next responsible investment step.

Business challenge: UK SMEs know AI matters but cannot locate a trustworthy starting point, and the material that would help is almost always behind an email form or a sales call.
Why the project mattered: A form wall filters out most of the people who would have found the value. Removing it means the usefulness itself does the qualifying, and the people who complete a tool have already described their gaps.
What Simam Digital designed and built: Nine free, client-side decision tools: a twenty-question readiness assessment scored across six areas, ROI and cost calculators, a use-case finder, a UK GDPR safety check, a policy generator, a jargon glossary, an AI-type picker and a prompt library.
Important product decisions: A registry-driven spine, so every tool inherits the same page shape and the tenth ships faster than the ninth. Everything client-side, so there is no runtime AI cost and answers never leave the browser. One motion language — the readiness gauge — carried across the score ring, the area bars and the progress meter.
Screenshots and evidence: The gallery shows real captures of the running tools, including a completed twenty-question assessment with its scored six-area breakdown.
Credible outcome: A suite that costs nothing to operate at any traffic level and can therefore be given away without hesitation. Traffic, completion and conversion figures are not yet published here.
Recommended next engagement: If the same pattern would suit your market: an MVP Sprint to pick the three tools worth building, then a build on the same registry-driven spine.

Want a lead magnet people actually finish?

The pattern transfers. A small set of genuinely useful, ungated tools built on a shared spine will outperform a gated PDF, and will keep working without ad spend. We can scope the three worth building for your sector.

See sprint options Send a project brief