Objections arrive late because a drawing is not a thing most people can read. This is the real ground, with the proposal placed on it, seen from the viewpoint somebody actually has, opened from a phone without an account.
A town rebuilt from the air and walkable from a phone, which is the ground a scheme would be placed on. Our own build, and the pins in it are samples.
The problem you already know.
The people who take part in a consultation are the people who already know how to. Everybody else sees a notice on a lamp post, a plan they cannot read, and a deadline, and the first time they really understand the scheme is when it is being built.
What we make from it.
Four things, and a client can open all of them from one
link.
The ground as it is
The district rebuilt from the air, so the starting point is the real place rather than a massing block on a white background.
The proposal on top of it
What is being proposed, placed on that ground, seen from the pavement, the park or the window somebody actually looks out of.
Opened from the notice
A QR code on the site notice and a link in the letter, arriving in a browser with no app and no account to make.
A record of the place, dated
The same capture is a dated record of the district, which keeps its value long after the consultation closes.
Your name on it, ours off it.
It carries the authority’s own branding and sits where residents already expect to find planning material. Where a developer or a consultant is running the engagement we work behind them, and the caption says which part is whose.
The evidence, and whose it is.
Every figure here is published somewhere you can open and
check. Where we have no figure, we say that instead.
Written responses to local plan consultations equal just 0.56% of a council’s population.RTPI, 2026, published by us on sectors.html.
33% of the public did not know how to get involved, 39% felt it would not make a difference, and 7% had engaged.YouGov, published by us on sectors.html.
In a pilot using a 3D model and QR codes, 93% of people surveyed liked an interactive map, 84% were likely to use it, and 37% said they would not engage with major applications without the new digital approach.Watford Borough Council’s published digital planning pilot, published by us on sectors.html.
How it runs.
One application, or one ward
Start where the engagement is hardest rather than where it is easiest, because the easy one proves nothing.
We build the ground and place the scheme
The district from the air, the proposal on it, and the viewpoints that residents actually raise.
It goes on the notice
A QR code and a link, under your branding, with the responses arriving where they already arrive.
The limits, said out loud
A capture is a record of what is standing, to within a few per cent. It does not settle a boundary and it does not replace a survey.
What a scheme looks like placed on real ground is a visualisation, and it is only as right as the model somebody gives us for it.
We do not put names or identities over the people who appear in the footage.
The figures above are other people’s research into engagement, not a promise about what will happen in your district.
Neither. It opens in a browser from a QR code or a link, which is the only way the people who do not already engage will ever open it.
Is this a planning decision tool?
No. It is for understanding and engagement. The determination runs exactly as it runs now.
Can it carry our branding?
Yes, and it should. It needs to look like the authority’s own material rather than a supplier’s.
How accurate is the ground model?
Good to a few per cent, which is right for understanding a scheme in its setting. Where a figure has to be exact, the surveyed figure rules and we say so.
Can a developer or consultant commission it instead?
Yes, and that is often how it happens. We work behind whoever is running the engagement.
What does it cost?
Partner terms are agreed per relationship rather than off a rate card. Where we quote a starting figure it sits on the page for that service, and that is where a conversation about yours begins.
