Distracted Driving Awareness
Scenarios
Project Type: Interactive 3D WebGL Virtual
Conference
Platforms: WebGL (Playable on Desktop & Mobile
Browsers)
Technologies: Unity 3D, C#, .NET 5, AWS, ATTND.live Virtual
Platform
When Avalara, the global leader in tax compliance
software, planned its 2021 flagship CRUSH conference, they faced a challenge:
How do you
make tax compliance — a notoriously complex and often “dry” topic — engaging, interactive,
and even fun in a virtual format?
Working with London client, we helped deliver CRUSH
City Virtual: The Future of Global Tax Compliance — a fully interactive 3D “virtual city”
where attendees could explore, learn, and connect just like at an in-person
event.
From May 24–26, 2021, the event attracted 6,000+ global attendees, featuring
over 125 keynote sessions and activity stations, with on-demand access available for a month
after the event.
VR Simulation
Accident Visualizations
Immersive Virtual City Design – A vibrant,
explorable 3D world broken into 18 unique “neighborhoods”, each representing an industry
or topic.
Massive Global Reach – Over 6,000 attendees from multiple countries,
engaging with content in real time.
High Content Volume –
4 headline
keynote presentations
21 industry-focused keynote sessions
100+
interactive resource/activity stations
On-Demand Accessibility – Event content
remained available for 30 days post-event, increasing engagement and
reach.
Self-Directed Exploration – Attendees could choose their own path,
exploring virtual “buildings” to access topics most relevant to them.
Powered by
ATTND.live – Hosted on Shiraz Creative’s proprietary platform, optimized for
interactivity and scalability.
AWS Asset Streaming Integration – Optimized
cloud delivery pipelines to stream 3D assets efficiently for global
attendees.
Analytics Integration – Connected Unity application data to a custom
backend analytics system, enabling real-time tracking of attendee engagement, session
views, and user flows.
Unity & Web Integration – Seamlessly connected the
Unity WebGL environment with the platform’s frontend systems, ensuring smooth
communication and content triggering.
Performance Optimization – Conducted unit
testing, load testing, and frame-rate analysis to maintain stability across desktop and
mobile browsers.
.NET 5 Backend Coordination – Collaborated with backend
engineers to integrate event logic, data APIs, and user session management.
📌
Services Provided:
Unity 3D WebGL Development
AWS Cloud Streaming
Integration
Analytics & Data Tracking Integration
Backend API
Collaboration (.NET 5)
Performance Testing & Optimization
Impact
At Simam
Digital, we specialize in turning virtual conferences and brand activations into interactive,
high-engagement experiences. Whether it’s a virtual city, an immersive trade show, or a 3D
product showcase, we combine technical precision with creative execution to deliver
unforgettable results.
If you’re looking to create immersive experiences, innovative
apps, or AI-powered solutions that deliver real impact, Simam Digital can help.
📩 Email: junaid.malik@simamdigital.com
📅 Book a Meeting: calendly.com/junaid-malik-simamdigital
Empowering businesses through digital innovation, AI, and immersive technologies.
© 2026 Simam Digital Ltd.