Choose Augmented Reality when you need to:

✅ Enhance Real-World Tasks
AR excels when workers need hands-free access to information while performing physical tasks — like maintenance technicians viewing repair instructions overlaid on equipment.

✅ Visualize Products in Context
Perfect for retail and e-commerce. Let customers see how furniture looks in their home, how paint colors appear on their walls, or how products fit in their space.

✅ Provide Real-Time Guidance
AR is ideal for step-by-step instructions, navigation, or quality control where users need to stay connected to their physical environment.

✅ Enable Remote Assistance
Experts can guide field workers by seeing what they see and annotating their view in real-time.

Best Industries for AR:
• Manufacturing & Maintenance
• Retail & E-commerce
• Healthcare (surgical guidance)
• Logistics & Warehousing
• Field Service

Choose Virtual Reality when you need to:

✅ Create Safe Training Environments
VR is unmatched for high-risk training scenarios — emergency response, hazardous equipment operation, or dangerous procedures — without real-world consequences.

✅ Simulate Complex Scenarios
Perfect for training that requires realistic, repeatable scenarios like flight simulation, surgical procedures, or crisis management.

✅ Enable Immersive Collaboration
Virtual meetings, design reviews, and collaborative workspaces where teams can interact in a shared 3D environment regardless of location.

✅ Showcase Unbuilt Environments
Ideal for architecture, real estate, and construction — walk through buildings before they're built or visualize large-scale projects.

Best Industries for VR:
• Training & Education
• Healthcare (surgical training)
• Construction & Architecture
• Aviation & Defense
• Corporate Learning